This is a story of ingenuity, sticktuitiveness, and breaking the fun meter. It all started on a commerical salmon fishing boat in 1991 on the Bering Sea. 22 year old captain Barry Barr finally had enough of losing his hats in the wind. This is when his big idea surfaced. He rummaged through his bag, pulled out a pair of adventure sandals, cut off the webbing and started formulating the concept of the original KAVU Strapcap.

The prototype was made from sandal webbing and fishing line. Once back ion Seattle after the fishing season, Barry got to work. He hit the yellow pages and started calling fabric shops and sewers. Most were independent sewers working out of their homes. Serendipitously, Seattle was a hot spot for sewers due to several booming local backpack brands. The city was littered with talented sewers and heavy duty double needle machines. This environment was purpose-built for the rigors of backpack construction, but perfect for a young captain trying to make the world's toughest hat.

First Logo

Made with love from a close friend cut out of cardboard and butcher paper.

1993

Going off the first logo with updated colors with the colors we chose for the brand and cleaned up.

1994

A variation we used for a catalog in 1994 and then ultimately went with the current logo that we still use to this day.